Ashley x De%cend Site Redesign

SaySo needed a credible B2B and retail presence—visual systems that scale across brands, responsive layouts that hold up in the field, and an admin that matches how the team actually sells.

The stack is headless Medusa: flexibility is high, but someone has to own the glue—permissions, workflows, and the long tail of commerce UI. Design and engineering had to stay in sync so the storefront and back office did not drift apart.

• Brand-led merchandising with a consistent component language
• Operational complexity (B2B expectations + retail patterns)
• Exploration of AI-assisted workflows without compromising trust or control

We treated the storefront as a system: typography, spacing, and modules that could flex for different categories while still feeling like one product. Mobile and desktop were designed together so promotions, navigation, and product discovery stayed coherent.

On the admin side, we invested in clarity and speed for daily operators—fewer dead ends, clearer states, and patterns that extend cleanly as Medusa evolves.

Where AI fits, we focused on practical assistive flows: helping teams move faster with guardrails, not replacing judgment. The goal was leverage teams could adopt without retraining their entire process.

• Designed a scalable, breathable landing page that improved perceived navigation quality, made product details easier to find, and strengthened customer trust in the auction experience.

  

  

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• Improved customer engagement and retention by introducing gamified savings and collection modules, including “Ending Soon” and “New Deals” sections that created more reasons to keep browsing.

• Redesigned product detail pages across mobile, tablet, and desktop to create a more spacious layout while keeping essential product information and bidding actions immediately accessible.

• Added high-value product context to the PDP experience, including item condition, condition photos, product dimensions, similar products, and pathways to purchase items new.

• Prioritized mobile usability across the redesign, reflecting that roughly 90% of customers viewed and purchased products from mobile devices.

• Supported product sales by designing a dedicated “How It Works” experience with a step-by-step walkthrough for participating in descending auctions and a clearer, more useful FAQ.